Main Article Content
In a market with intense competition, businesses must remain optimistic relationships using their customers. The research study will examine several approach and tactics for creating effective CRM that would satisfied clients. Customer satisfaction is aided by a strong CRM (customer relationship management) plan for a business. The study's objective was to assess how effective customer relationship management (CRM) is in luring and keeping customers in Meerut and Ghaziabad. This study demonstrates a favorable association between both variables and a considerable Customer relationship management's effect on client satisfaction. The more reliable and strong a company's CRM, the more delighted and loyal its customers will be. According to the study's findings, CRM significantly contributes to growing market share.