Perceived Risk a Factor Influencing Online Shopping Consumer’s Psychological Behaviour: A Study of Karnal

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Kapil Sharma, Yogesh Kumar, Rajiv Khosla

Abstract

Online shopping is an essential component of the whole marketing process since customers place a substantial amount of trust in the when the find information about the product when contemplating potential purchases. The opinions and preferences of others have a predominant impact onto the purchasing decisions of consumers when they chose online shopping but online shopping is also affected by perceived risk which is also an important factor while shopping online. The main aim of the researchis to understand the correlation between psychological risk, financial risk and time and convenience risk with online shopping.Data is collected with the 5- point likert scale questionnaire from 100 respondents.Data collected is analysed with the help of regression and Anova. The study isquantitative research. Results indicate a relationship between financial risk, physiological risk, and online shopping consumer behaviour, as well as a connection with time and convenience risk with online purchasing consumer behaviour. Therefore, the perceived risk is a crucial factor that influences the online shopping.

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How to Cite
Kapil Sharma, Yogesh Kumar, Rajiv Khosla. (2023). Perceived Risk a Factor Influencing Online Shopping Consumer’s Psychological Behaviour: A Study of Karnal. Journal for ReAttach Therapy and Developmental Diversities, 6(1s), 87–92. Retrieved from https://www.jrtdd.com/index.php/journal/article/view/229
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